I have to admit, I have been fascinated by the Virtual Good / Social Gaming market lately.  It is something I am going to be thinking / writing about more often in the coming weeks for sure.  In the meantime, here is a great presentation that was recently given at the Virtual Worlds Conference.   Great primer for those new to this space.  [presentation embedded below].

View more documents from Benjamin Joffe.

Talk about a presentation getting some nice buzz.  First Fred Wilson posts about this new presentation he just saw and then Henry Blodget writes about the same presentation on Silicon Alley Insider.  Looks like David Gillespie knows how to catch the eye of the right folks in the marketing blog world.

But then again, after taking a look at the presentation myself, I needed to jump on the bandwagon because it really is filled with some great insights.  Hands down my favorite quote is this:

Advertising got really good at speaking in 30 second chunks to a captive audience… Then quickly found most brands had nothing to say on the 31st.

(Note: RSS Readers – Click through to see the embedded presentation below.)

View more documents from David Gillespie.

For the past 6 years, Morgan Stanley’s Mary Meeker has been one of the highlights of the Web 2.0 Summit.  Last year was the first time I saw her presentation in person but every year is a must read report / powerpoint.  This year is no exception as Meeker gives an overview of the economy and then dives deep into why the “Mobile Internet is and will be bigger than most think.”  The full PowerPoint is embedded below and filled more valuable nuggets than I could possibly hope to capture in a summary.  Take the time to read this thing all the way through…it is a must look at report for all Brand Marketers.

Mary Meeker’s Internet Presentation 2009

Are your fans passionate enough about your brand that they would make your ads for you?  If you are Etsy, than the answer is yes thanks to their Handmade Moment contest. I don’t know about you, but if I saw this on TV, I would have never guessed it was “Handmade.”

News came out today of a national marketing campaign that aims to position Cincinnati as “the Silicon Valley of consumer marketing.”  As the Cincinnati Enquirer states, “the work grew out of the Agenda 360 community-wide plan sponsored by the Cincinnati USA Regional chamber, which set as one of its goals the creation of 50,000 jobs by 2020.” In support of that goal, this work will specifically “support entrepreneurial companies in consumer marketing in Cincinnati.”

In this regard, the effort seeks to build on a substantial core of marketing talent already here, drawn by major advertisers such as P&G, Macy’s and Kroger, and organize it, expand it and tell the world about it.  One example of this that is already underway is the Digital Hub Initiative that happened last month here in Cincinnati.

Personally I think there is huge potential in this work and I couldn’t be more supportive.  When you think of the world of Consumer Marketing, it is about more than just the CPG manufacturers.  The ecosystem of Consumer Marketing also includes retailers, design firms, advertising agencies, and market researchers.  Cincinnati has all of these elements of Consumer Marketing including:

  • Consumer Packaged Goods: Cincy is the home of not only Procter & Gamble but also Kao Brands / Jergens, Perfetti Van Melle (maker of Mentos),   and US Playing Cards.  There is a reason that Cincinnati was the birthplace of Brand Management.
  • Retailers: The area is the home of the United States largest grocery chain (Kroger with ~2,500 stores) and largest department store (Macy’s with over 1,000 stores)
  • Design Firms: Cincinnati is filled with amazing firms including Landor, LPK, Deskey and Interbrand.  We also have one of the top Design Schools in the country with the University of Cincinnati College of DAAP
  • Advertising Agencies: Cincinnati has a rich advertising history and today is home to agencies like Bridge Worldwide, Barefoot Proximity, Northlich, and many others.
  • Market Researchers: The Nielsen Company and dunnhumby both have a major presence in Cincinnati.

And on top of this, Cincinnati has a thriving entrepreneurial community with several leading Venture Capitalists, banner start-ups such as Share This, and 3 of the Top 20 Undergraduate Entrepreneurial Colleges in the US.  And this will just get stronger with Northern Kentucky University’s new $50 million dollar School of Informatics that opens in May 2011.

So what does all of this mean?  In my eyes, it means that if you are company in the Consumer Marketing / Advertising space, you should be seriously thinking about having a presence in Cincinnati.  And I dont mean just agencies, but any companies (big and small) who need top Consumer Marketing talent.  Furthermore , if you are an entrepreneur / start-up that is looking to play in the Consumer Marketing space, I would challenge that you couldn’t find a better area than Greater Cincinnati to get started.

Cincinnati is a town with a deep and rich history in Consumer Marketing.  But more importantly, it is a town with a bright future when it comes to defining Consumer Marketing in the 21st Century.  I am looking forward to being part of it.