Posts under Tag: YouTube
Old Spice takes social engagement to a whole new level

Hands down one of my favorite TV commercials in recent memory has to be the Old Spice “Smell Like a Man, Man” campaign starring @IsaiahMustafa.  You probably know it better as the “I’m on a Horse” ad.  Not only did the campaign take home multiple awards at Cannes this year, but it truly crossed over to pop culture (my favorite

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How to turn a $300 video into a $30 Million movie deal

At the beginning of November, producer Fede Alvarez posted a video on YouTube called “Ataque de Panico” (Panic Attack).   Six weeks later, the 5 minute film he produced for $300 has been viewed 3.5 million times and just landed Alvarez a $30 million movie deal from Ghost House Pictures. When $300 can produce something of this quality, you begin to

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Nintendo Wii creates one of the most brilliant pieces of digital marketing I have ever seen

Thanks to Adam Cohen, I came across one of the most brilliant pieces of digital marketing that I have seen in awhile.  The ad is for the Nintendo Wii and their latest game, Wario Land. Creative like this is why digital is transforming our jobs as marketers and Brand Managers.  If you haven’t seen what I am talking about, go

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4 ways Web 2.0 might be flawed

I’m a huge believer in the power of “Web 2.0″; in the power of social computing to change the fabric of how society interacts with each other other.  So when I saw a book at the library that took the opposite stance and accused the Internet of killing society, I had to pick it up.  After spending the last two

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Another stellar video from Nike

Nike does it again with their Director’s Cut of “Take it to the next level” from Guy Ritchie.  The original video was good but this extended version is just stellar [youtube=http://www.youtube.com/watch?v=tsizQdNKhGg

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