Been slammed in meetings all week but wanted to share the following links that caught my attention.  Have a great long weekend! Adaptive Path: “Identifying Mobile Internet Usage through PC Deprivation” – This is one of the more fascinating pieces of research I have seen in a long time.  Very cool stuff. Digital Next: “A Glimpse Into the Store of

I was pleasantly surprised to see this write-up in the LA Times about the partnerships brands are forming with Varsity Spirit to reach teens through cheerleading and dance.  Before moving down to my current role, I actually started this partnership for P&G, first signing up Secret as a sponsor and then expanding the deal to include Herbal and Cover Girl.  Cheerleading has

The crew over Youth-Trends just released their Q1 2008 Top Ten List.  I’ve always found these to be a good pulse for what is going on with the Youth Culture.  Nothing too surprising but I was interested to see how Favorite Retailers played out.  According to the report, ” the number one retailer among the guys was Best Buy, who