Over the next two weeks, I’ll have a chance to attend two great conferences. First, I will be in Dallas Monday, October 27 through Wednesday, October 29 for the Forrester Consumer Forum.  Not only will I get to watch my friends David Armano and Deb Schultz give a great presentation on “Return on Insight”, but I will also meet Jeremiah

Digital has emerged as a dramatic influence of both online AND offline purchases over the past year according to Resource Interactive.  In an extremely engaging and though provoking presentation on the importance of the Digital Shopping Experience, Resource outlines what brands needs to pay attention to in this channel.  They also go into deeper detail in the White Paper they

I’m a big fan of brands and media properties partnering together, especially when they have a common equity that can make the partnership even more powerful.  That is just the reason I love this latest deal between location-based service Whrrl and HBO’s Entourage (which looks to be another great campaign by the team at Deep Focus).  In the partnership, the

The folks over at ShareThis posted a very interesting chart detailing the “sharing activities” of their users. While it may come to a shock to some, e-mail is still king and is used by 35% of ShareThis users when they want to pass along an interesting online article or post.  In fact, e-mail is used the same as the top

I’m a huge believer in the power of “Web 2.0″; in the power of social computing to change the fabric of how society interacts with each other other.  So when I saw a book at the library that took the opposite stance and accused the Internet of killing society, I had to pick it up.  After spending the last two