“‘Going viral is diametrically opposed to building that trust and relationship between a media property and an audience.  Brands spend all this time thinking about how to make something go viral when they ought to think about how to create a meaningful relationship.’” – Jim Louderback in the New York Times

More brilliant work from the folks at Nike.   The blending of marketing and entertainment continues&#

I started a post last month that I never finished. It was a response to the latest viral video from Levi’s called “Guys backflip into jeans.” I was planning on taking Levi’s to town for doing a disservice to a great American brand through a lack of creativity. But before I could finish the post, Ian Schafer beat me to

Ian Schafer points us to a great article/discussion over at Adweek on the metrics of Social Media.  In my opinion, this is one of the biggest issues facing the industry right now.  The largest advertisers (like P&G) have embraced the traditional aspects of social media, putting up banner ads on MySpace, etc.  We are experimenting in order to figure out