Lots of interesting things for Brand Managers and Marketers to keep an eye on these days in the world of digital.  Here are just a few of things that I found interesting in recent weeks: Massive teams with ComScore to verify how well in-game ads work: Now can argue that gaming is big business.  And in recent years, advertising in

Gillette announced yesterday they are teaming up with video game maker EA Sports to launch the Gillette-EA Sports Champions of Gaming competition that will match gamers against some of the top athletes in sports including Tiger Woods, Roger Federer and Derek Jeter The Gillette — EA Sports Champions of Gaming — the world’s largest multi-sport gaming tournament — will officially

The Wii Fit is going to be a game changer.  Mine arrived last week and already I can see that this little game has the potential to change how people view staying fit and healthy.  The reasons are simple: Fun…Easy as that:  Motivation to keep going has always been the biggest barrier to overcome with exercise.  Wii Fit takes care

Ever since I got it last week, I have been spending way too much time on Grand Theft Auto IV (thanks in large part to my girlfriend being out of town).  In fact, the playing time counter in the game just makes me feel guilty whenever I look at it.  But all kidding aside, I just stumbled across this amazing