I found this stellar presentation by Stephen Anderson thanks to John Moore at Brand Autopsy (side note: John is a must read for brand marketers).  In the words of Stephen, the presentation is about how: To be good user experience folks, we need to crack open some psych 101 textbooks, learn what motivates people and then bake these ideas into

Lately I have been thinking more and more about the concept of User Experience and how it applies to design…especially digital design.  Well leave it to David Armano from Logic + Emotion to point out an amazing example of User Experience courtesy of the Google guys.  Google sums it up beautifully with their aspirations and ten key principals.  Click below