I just wanted to say a huge thank you to everyone that helped P&G last night with our Loads of Hope program.  In just over 4 hours, we raised $50,000 for charity… a sum that was then matched by the Tide brand.  It’s amazing that through the power of Social Media and the support of some wicked smart people, you

My buddy Kevin Dugan was looking to stir the pot on Friday when he asked Tim Schigel (CEO of Share This) and me what we thought about the recent Ad Age article “Marketing Chiefs: Think Like a Start-up.”  Since I’m always up for a little healthy debate, I thought I would answer in a post vs the 140 characters of

Aki Spicer over at Fallon Planning put together this great summary of 6 ways that brands can play on Twitter. Given my previous thoughts on Twitter, it’s nice to see someone summarize the opportunities for brands. (Click the image to enlarge or grab the PDF)

Ever since I added the delicious “What I Am Reading Lately” widget to Hard Knox Life, I have been slacking on writing Weekly Round-Ups as actual blog posts.  I wanted to take the chance to see if people actually miss these posts or if I should just keep using the widget.  Any thoughts from my readers? In the meantime, here

Recently Mitch Joel wrote about “10 Twitter Users That Every Marketing Professional Should Follow.“  While I think Mitch was spot-on with some of his recommendations such as Josh Bernoff, Avinash Kaushik, and Jeremiah Owyang, I believe his list focused too heavily on pure Social Media influencers.  It was a great list if a Brand Manager only wanted to learn about