Posts under Tag: Twitter
Is Twitter Really Good for Brand Advertisers?

The following post was originally written as a guest post for Rob Go from NextView Ventures. As LinkedIn, Zynga, Groupon and other Web 2.0 darlings file to go public, we begin to get a glimpse into the financials behind these companies.  This naturally leads people to speculate on the still private financials of other Web 2.0 leaders such as Facebook

By with 2 comments
“Play on, Players” – Rockfish gives you reasons to “like” Bicycle Playing Cards

As we started up the Cincinnati office of Rockfish last Fall, we had a “wish list” of brands that we hoped to work with.   At the top of that list was 143 year-old, Cincinnati-based US Playing Card, maker of Bicycle, Aviator, and Bee.  When you think about classic brands, you can’t do much better than their portfolio. On the other

By with 0 comments
Old Spice takes social engagement to a whole new level

Hands down one of my favorite TV commercials in recent memory has to be the Old Spice “Smell Like a Man, Man” campaign starring @IsaiahMustafa.  You probably know it better as the “I’m on a Horse” ad.  Not only did the campaign take home multiple awards at Cannes this year, but it truly crossed over to pop culture (my favorite

By with 1 comment
Twitter’s rapid growth continues, now over 1 billion tweets per month

Several months ago, people were asking if Twitter’s growth had stalled thanks to several months of flat traffic.  But it appears those reports of Twitters “demise” were premature.  According to a recently released report from Pingdom, Twitter passed the one billion tweet mark in December.  The growth continued in January, with 1.2 billion tweets sent.  That averages out to over

By with 5 comments
Weekly Wrap-Up: 8-10-09

Lots happening in the world of digital and I have been negligent in sharing the news / posts that really caught my eye lately.  So with that, here’s my latest weekly (better called monthly) update: Breathing New Life Into Virtual Worlds – PR 2.0:  Virtual World membership grew by 39% in the second quarter of 2009 to an estimated 579

By with 0 comments