Over the past few days, I have been fascinated by the response on Twitter and in the blogosphere about the P&G program with Tide Loads of Hope.  On Friday afternoon, I decided to add my perspective to a post made by Peter Kim on his site Being Peter Kim.   Peter was one of the Social Media / Digital experts who

I just wanted to say a huge thank you to everyone that helped P&G last night with our Loads of Hope program.  In just over 4 hours, we raised $50,000 for charity… a sum that was then matched by the Tide brand.  It’s amazing that through the power of Social Media and the support of some wicked smart people, you

Tide has provided Loads of Hope – and clean clothes – to families in desperate need of support in the aftermath of Hurricane Katrina and the Southern California wildfires. To raise money for Loads of Hope, you can buy a really cool vintage t-shirt by visiting www.Tide2.com.   All profits go to charity so please buy yours today.  (Full disclosure: P&G