Nielsen recently released their report “How Teens Use Media“, which covered the myths and realities of teen media trends.  The above chart does a great job of outlining how Teens interact with various types of media.  Personally I was surprised by some of the numbers: TV is still an overwhelmingly dominant form of media at 3 hours and 20 minutes. 

On November 6 & 7, the Ypulse Youth Marketing Mashup East will be “where today’s top brand, corporate and social marketers, media professionals, educators and others gather to share successful strategies on marketing to youth with technology.”  The conference is put on by my friend Anastasia Goodstein and should be a great event that I highly recommend.  Hard Knox Life

At BrandWeek’s “What Teens Want” Conference, my friend Tina Wells from Buzz Marketing Group just did a great presentation on teen trends.  In the presentation she covers what’s hot in music and technology, while also giving a comparison on why The Hills is performing better than Gossip Girls with teens.  Most interesting to me were the 6 key teen trends she highlighted

I saw the new Degree Girl commercials for the first time last week and then came across the NYT’s coverage of using cellphone language in advertising.  In my opinion, Degree delivers one of the lamest campaigns I have seen in awhile and one that shows that many marketers don’t understand youth marketing.  If you look through the Degree Girl website, you

I was pleasantly surprised to see this write-up in the LA Times about the partnerships brands are forming with Varsity Spirit to reach teens through cheerleading and dance.  Before moving down to my current role, I actually started this partnership for P&G, first signing up Secret as a sponsor and then expanding the deal to include Herbal and Cover Girl.  Cheerleading has