With SXSW Interactive only a few weeks away, I wanted to see who else might be making the annual trek down to Austin. I’m personally doing a shorter trip than usual, arriving on Thursday March 6th and heading home on Sunday March 9th. But while I’m in Austin, I’m participating in a few different events this year.
On Friday, March 7th I will be taking part in my first SXSW in a few years as we cover the “Internet of Cars.” In partnership with Team Detroit and Ford Motor Company, the panel will cover:
The internet of things is growing by leaps and bounds. But moving ahead of the pack of “things” is the car. Along with integrated apps, vehicle data and the data cloud, this panel will discuss the direction of the digital automotive industry along with rise of the connected car. Joining us are representatives from Ford Motor Company’s Product Development division to discuss how Ford is going further with integrated in-vehicle technology along with embracing the community of developers that are chomping at the bit to jump in.
On Saturday, March 8th I will be participating in the SXSW’s experiment with a new format called a meet up. In particular, I’ll be hosting the “Think Like a Founder” Meetup that is described as:
Are you an entrepreneurial-minded brand marketer with a passion for innovation? At this meet-up, Dave Knox, co-founder of startup accelerator The Brandery & CMO of digital agency Rockfish, leads a networking session for marketers interested in driving innovation within their organizations. Through conversation and networking, attendees will dive deep into startup secrets to success that can benefit leaders in every industry — and learn how, by embracing technology and thinking like a startup, you can drive innovation from the inside out.
Let me know in the comments if you are going to be at SXSW. And would love to see you at either of the two events as well.