Today I’m excited to announce the launch of The Brandery, a new seed stage consumer marketing venture accelerator.   The Brandery will be a three-month-long program held in Cincinnati, Ohio that is focused on turning your great idea into a successful, brand-driven start-up.  For our inaugural class this Fall, we are selecting 5 companies, with each receiving $20,000 in seed funding,

One of the best “business” books I have read in recent months has to be Jason Fried’s Rework.   Founder of 37 Signals, Fried writes a book filled with straight-forward, practical advice for success in the business world.  While I highly suggest reading the full book, the below presentation gives a high level “cheat sheet” on the lessons from Rework

A few weeks, Rob Go from Spark Capital approached me with his idea for writing a series of posts about Consumer Packaged Goods and the Internet.  In particular, he asked if I’d be willing to write a guest post to cap off the series providing my thoughts on what start-ups can learn from CPG Brand Marketers.  The following is that

One of the biggest opportunities I see in the world of start-ups and entrepreneurs is a greater focus on Brand Building.  I don’t mean a bigger focus on advertising or PR.  And I don’t even mean a bigger focus on the broader term “marketing.”  I mean a bigger focus on putting the time, money and sweat into taking a systematic

My buddy Kevin Dugan was looking to stir the pot on Friday when he asked Tim Schigel (CEO of Share This) and me what we thought about the recent Ad Age article “Marketing Chiefs: Think Like a Start-up.”  Since I’m always up for a little healthy debate, I thought I would answer in a post vs the 140 characters of