One of the first posts I ever wrote on Hard Knox Life was about a talk I was giving at the 2008 IEG Sponsorship Conference on “Youth isn’t a demographic, it’s a mindset.“  Well it turns out that IEG took that talk and turned into a cover story for their 8/25 issue of the IEG Sponsorship Report.  You can check it out on Scribd.com

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As I’ve mentioned before, I’ll be at the IEG Sponsorship Conference in Chicago next Monday giving a presentation on Youth Marketing.  Entitled “Youth Marketing is no longer a demographic…it’s a mindset”, the presentation looks at how brands need to leverage the youth market to learn how to market in new, meaningful ways.  It’s a collection of insights I gathered during my time as Teen External Relations Manager for P&G Beauty and as the founder of the Teen/Youth Expert Network at Procter & Gamble.  Hope you enjoy and I would love your feedback.  I still have time to make changes before Monday if you have any thoughts!

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On March 17th, I will be speaking at IEG’s 25th Annual Sponsorship Conference in Chicago.  My session is at 11:30 AM and will be focused on the importance of youth marketing.  Please let me know if you will be attending the conference because I would love to join up.  Also, I will be posting the presentation on this blog afterwards for anyone interested.