I think the word “networking” gets a bad rap.  For many it brings up images of greasy haired salesmen trying to get business over a conference cocktail hour.  But that shouldn’t be the case.  Networking isn’t a dirty word.  In fact, networking can be one of the most powerful allies of a Brand Manager or Marketer.  Why?  Well here at

On March 17th, I will be speaking at IEG’s 25th Annual Sponsorship Conference in Chicago.  My session is at 11:30 AM and will be focused on the importance of youth marketing.  Please let me know if you will be attending the conference because I would love to join up.  Also, I will be posting the presentation on this blog afterwards