“Watching this movie makes you want to run from the theatre, grab your laptop and build your own empire.  You’ve got the ability.  If you’re not starting, it’s sour grapes, you just don’t believe in yourself enough, you’re just not motivated enough.” – Bob Lefsetz At this point, I would imagine that most people who read this blog have already

Over the past few days, I have been fascinated by the response on Twitter and in the blogosphere about the P&G program with Tide Loads of Hope.  On Friday afternoon, I decided to add my perspective to a post made by Peter Kim on his site Being Peter Kim.   Peter was one of the Social Media / Digital experts who

I just wanted to say a huge thank you to everyone that helped P&G last night with our Loads of Hope program.  In just over 4 hours, we raised $50,000 for charity… a sum that was then matched by the Tide brand.  It’s amazing that through the power of Social Media and the support of some wicked smart people, you

One of my favorite minds in the realm of Social Media has to be Charlene Li.  Best known as the author of Groundswell (read it if you haven’t already), Charlene has been making the speaking circuit in support of her new company, Altimeter Group.  Her latest presentation, The Future of Social Networks, is a must read for any Brand Manager

Mashable sparked an interesting debate on Friday when Dr Mark Drapeau made the bold statement that Twitter should ban brands from the site.  In the post “Do Brands Belong on Twitter”, Drapeau stated that: Thinking about what might be best for people, in my opinion Twitter should not only not charge brands for membership, but also ban them altogether. Not