Posts under Tag: Social Media
SXSW Interactive through the eyes of a Brand Marketer

Ever since I worked for Aware Records during college, I have meant to make the pilgrimage to Austin, Texas for the annual South by Southwest Conference.  Ironically, I always thought it would be for SXSW Music but this year I found myself in Austin for SXSW Interactive instead.  It is a probably a sign of my inner geek, but I

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BlogWell is coming to Cincinnati to talk “How Big Brands Use Social Media”

BlogWell is going to be making a stop in Cincinnati on April 7, 2010 and Cincinnati Social Media will be partnering for the festivities.  If you aren’t familiar with BlogWell, it is a great event put on across the country by GasPedal and the Social Media Business Council.    As they describe it: Duke Energy, AT&T, Hilton Worldwide, Tyson, Dell,

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The impact of the Social Media effect on great content

It’s not rocket science but I love this graphic that shows how Social Media will amplify great content.  As more companies realize that “brands = publishers“, this is important thing to keep in mind.  The key is making your content easily sharable, using great enablers such as Share This and the Digg Widget

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“Hack vs Flack”…a social media point / counterpoint

It has been awhile since I posted a presentation up on Hard Knox Life.  Luckily my friend Kevin Dugan is helping me put an end to that drought with this great presentation on the state of media relations in regards to the impact of social media.   Provocatively called “Hack vs Flack“, I wish I had a chance to see him

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Don’t make the mistake of giving up the Voice of the Brand

In the halls of Brand Management, Tom Fishburne is easily more popular than Dilbert.  After all, he’s one of us. So it is no surprise that Tom perfectly captured one of today’s most debated brand management questions: “Who should represent a brand in Social Media?” It is the same question that was posed on the American Express OPEN Forum, when

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