Last week I got a fun invitation from the crew over at Klout asking me to participate in Agency Insanity, their version of March Madness.  Instead of college hoops though, this bracket is a match-up of marketers from different agencies.  In Agency Insanity, marketers compete head-to-head in a bracket on who has more influence. The bracket has 6 rounds of

Tom Bernthal from Kelton Research passed along an interesting study from IBM that shows the perception gap between consumers and businesses when it comes to the uses of social media. While brands hope that consumers follow them on social media for emotional reasons, it is more likely they are following for very practical reasons (to get a discount or make

As we started up the Cincinnati office of Rockfish last Fall, we had a “wish list” of brands that we hoped to work with.   At the top of that list was 143 year-old, Cincinnati-based US Playing Card, maker of Bicycle, Aviator, and Bee.  When you think about classic brands, you can’t do much better than their portfolio. On the other

My friends over at Get Satisfaction just posted the below infographic that provides a great snapshot of “The Evolution of Social CRM.” Some key points to call out that Brand Marketers should think about: 77% of customers look for incentives and coupons on social media sites. 80% of US consumers use social media to verify purchase recommendations. 43% of US

As you have probably heard by now, today Facebook introduced improvements to profiles on the site.  As they called out in the blog post announcement: The new Facebook profile makes it easier for you to tell your story and learn about your friends. It now has more room for your photos and experiences, and it includes new ways to share