Nike does it again with their Director’s Cut of “Take it to the next level” from Guy Ritchie.  The original video was good but this extended version is just stellar [youtube=http://www.youtube.com/watch?v=tsizQdNKhGg

 ”We’ve been viewing digital as less of a marketing channel than a place for services.” -Stefan Olander, Nike, Global Director of Digital Media I am fascinated by how Nike is embracing digital.  While others are content to view digital as another marketing tactic or ad medium, Nike is taking it a step further.  They are viewing it as a place

When I was growing up, soccer was my sport of choice despite the fact I lived in the very football crazy town of Canton, Ohio (home of the Pro Football Hall of Fame).  I started playing when I was six years old and since that time, Adidas has been one of my favorite brands.  In the early years, the brand served as a statement for

So as of last week, I am officially part owner in an English Football Club (soccer that is…not American Football).  Thanks to the power of Wikinomics and crowdsourcing, I purchased a small share in Ebbsfleet United FC, which plays in the Blue Square Premier, with 28,300 of my “closest friends” through MyFootballClub.  While I have played soccer all my life, I