Posts Tagged ‘slideshare’

Talk about a presentation getting some nice buzz.  First Fred Wilson posts about this new presentation he just saw and then Henry Blodget writes about the same presentation on Silicon Alley Insider.  Looks like David Gillespie knows how to catch the eye of the right folks in the marketing blog world.

But then again, after taking a look at the presentation myself, I needed to jump on the bandwagon because it really is filled with some great insights.  Hands down my favorite quote is this:

Advertising got really good at speaking in 30 second chunks to a captive audience… Then quickly found most brands had nothing to say on the 31st.

(Note: RSS Readers – Click through to see the embedded presentation below.)

View more documents from David Gillespie.

At the Forward ‘09: Brandologie conference in Portland, Tim Stock from Scenario DNA is giving a very interesting presentation on the lessons that brands can learn from the video game Grand Theft Auto about Connecting with Consumers.  My favorite quote in the presentation is Tim’s prediction of the future:

“The future is less about building than it is about transforming what is already there.”

Note: RSS Readers need to click through to see the presentation

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At the May 2009 Social Media Bootcamp in New York, Ian Schaffer (CEO Deep Focus) shared a great case study on how brands can leverage Social Media.  It is the story of the work his agency did with HBO for their show Flight of the Conchords.  Ian is one of the true leaders in the digital space and this presentation is more of the same great inspiration we have come to expect from him and Deep Focus.

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David Armano is only a few weeks into his new gig at Dachis Corporation and he’s already back contributing to the Social Media space with another great presentation.  This time Armano talks a look at what the Future of Advertising might just look like for Ideas, Products, Interactions, Service and Conversations.

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I found this stellar presentation by Stephen Anderson thanks to John Moore at Brand Autopsy (side note: John is a must read for brand marketers).  In the words of Stephen, the presentation is about how:

To be good user experience folks, we need to crack open some psych 101 textbooks, learn what motivates people and then bake these ideas into our designs.