Shopper Marketing [shop-er mahr-ki-ting] – noun. 1. In-store advertising, promotion and design initiatives that align with and extend supplier equity-building objectives while simultaneously creating a source of differentiation for participating retailers through tailored executions that address specific shopper need-states and activate purchase at the point-of-sale.  Source: Marketing Leadership Council The concept of Shopper Marketing is a relatively new tactic in

Want to see how Microsoft views the world in 10 years?  Check out this amazing compilation video that was previewed at the Wharton Business Technology Conference courtesy of Microsoft Labs (if in RSS, click through to see): If you visit the Microsoft Labs, you can also see longer videos for: Retail Future Vision (featured below) Manufacturing Future Vision Banking Future

So I can officially announce that as of October 1st, I will be P&G’s new Global Marketing Digital Brand Strategist. So what exactly is a Digital Brand Strategist?  Well frankly a lot of that is going to be figured out on the job since this is a completely new position for P&G Marketing.   At the highest levels, the job

Over on The Hub, I came across a great article by Stuart Armstrong on where retail will play in the marketing mix.  Armstrong writes: “Which means that the future of marketing—the convergence of retail, the emergence of digital media networks and the cellphone as the linchpin—is not really the future at all. Because, as Geoffrey Frost noted, in a nod to science-fiction