Posts under Tag: Share This
Why Sharing Matters to Brand Managers and Marketers

Fact:  Only 24% of U.S. marketers consider their firms to be “digitally savvy”. –eMarketer Last December, the Wall Street Journal coined the term ‘marketing technopologist’ to describe a new breed of marketers who will bring together the strengths of business, technology and social interaction.  This person will combine the diverse skills and backgrounds of a marketer, technologist, and social anthropologist

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Should brands start thinking like start-ups?

My buddy Kevin Dugan was looking to stir the pot on Friday when he asked Tim Schigel (CEO of Share This) and me what we thought about the recent Ad Age article “Marketing Chiefs: Think Like a Start-up.”  Since I’m always up for a little healthy debate, I thought I would answer in a post vs the 140 characters of

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