As I was catching up on my RSS reading, two posts by Seth Godin and Fred Wilson really caught my attention as inspiration for the New Year. In the first, Seth Godin posed the question, “Do ads work?” In particular, Seth is asking about digital ads where he feels the mindset of marketers should be “We have an unlimited budget

Seth Godin remains one of my favorite writers.  He was the first “marketer” I ever read and I have promo copies of both Purple Cow and Free Prize Inside sitting on my desk at work.  Needless to say, I’m a big fan.  His latest post was one I had to share in its entirety. The bolds are the parts I

I have been a big fan of LinkedIn for a long time.  But its never been one of those social networking sites that I visit every day or spend much time on.  Instead, I would bounce onto the site when I needed to add a new business connection or update my profile. But that might just change thanks to the

Catching up on my RSS reading after the weekend in Chicago and I came across a pretty interesting posting that Seth Godin made about resumes.  In typical Godin fashion, he makes the thought-provoking statement “you probably shouldn’t have a resume at all.”  Of course, what Seth was really stating is that if you are “remarkable, amazing, or just plain spectacular”