Posts under Tag: seth godin
What Matters Now: Evangelism by Guy Kawasaki

Over the course of the holidays, I am taking the opportunity to disconnect a bit and get a started on brainstorming for the New Year.  To help you do the same, I am sharing some of my favorite posts from the new eBook, “What Matters Now” that was compiled by Seth Godin.  You can download the eBook in its entirety

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What Matters Now: Business is a Game by Tony Hsieh

Over the course of the holidays, I am taking the opportunity to disconnect a bit and get a started on brainstorming for the New Year.  To help you do the same, I am sharing some of my favorite posts from the new eBook, “What Matters Now” that was compiled by Seth Godin.  You can download the eBook in its entirety

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What Matters Now: Things to think (and do) this year

I find the best ideas often come when you have completely disconnected from work.  Instead of worrying about a “To Do” list, your mind has a chance to actually wander a bit.  That is what I am hoping for the next three weeks as I “disconnect” a bit.  For the first two weeks, I am going to be taking some

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What is the definition of a Brand?

If you ask ten people on the street define a “brand”, you are probably going to get ten different answers.  But if you ask ten people in marketing to define a “brand”, I guarantee that all ten answers will be vastly different. So I was a little surprised when I read Seth Godin’s post on “define: brand” where he offers

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Even a Brand Manager needs their 10,000 hours of practice to be great

Bob Lefsetz gets it.  And I’m not just talking about the music industry but business overall.  He gets what it takes to be great in your industry of choice. In his most recent letter, Bob rallied against a music industry that seems focused on young “prodigies”… overnight success stories who might have the talent, but haven’t put in the time

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