Mobile: Powering Anytime Any Place Communications View more presentations from S Saldoff

Great presentation from the folks at Resource Interactive on how Millenials approach the concept of helping others.  As Brand Managers think about cause marketing programs, they should consider these facts: 87% of Millennials (defined as 16-29) agree that  my priority is to look after my family, charity begins at home. 50% of Millennials agree that regularly donating your time to

Digital has emerged as a dramatic influence of both online AND offline purchases over the past year according to Resource Interactive.  In an extremely engaging and though provoking presentation on the importance of the Digital Shopping Experience, Resource outlines what brands needs to pay attention to in this channel.  They also go into deeper detail in the White Paper they

Last week, the good folks at Resource Interactive sent me a copy of The Open Brand, a new book written by Kelly Mooney, President of Resource.   I first met the agency when they previewed their Digital Millenialsstudy to the Teen Expert Network (TeEN) at P&G last year.  I’ve always been extremely impressed with their work, so I was really excited to