“‘Going viral is diametrically opposed to building that trust and relationship between a media property and an audience.  Brands spend all this time thinking about how to make something go viral when they ought to think about how to create a meaningful relationship.’” – Jim Louderback in the New York Times

Love this quote courtesy of Bob Lefsetz: “Before if you were making a product, the right business strategy was to put 70% of your attention, energy, and dollars into shouting about a product, and 30% into making a great product. So you could win with a mediocre product, if you were a good enough marketer. That is getting harder to

“If you ask me anything I don’t know, I’m not going to answer.” – Yogi Berra I’m a big fan of quotes and when the above popped up in my Gmail today, I thought I would share it with everyone.  Gotta love the wisdom of Yogi