When Piers Fawkes at PSFK writes a post entitled “How Long Can P&G Last“, you know it is going to catch my attention. Piers drives a very interesting question when he writes: More and more consumers appear to be attracted to ‘real’ brands – brands with soul, history and substance – brands like Innocent Drinks or Method soap. These brands

I spent the week clearing out my RSS Reader after saving way too many posts. However, I can across a few oldies but goodies that I wanted to share. PSFK – The Problem with the Trends (Business): Over at PSFK, Piers set off quite the debate with this post about the problem with the Trends Business. In his opinion, “It’s

A few articles really caught my attention this week on a wide variety of topics.  Here are the best of the best: Brand Commodization – 6 Ways to Prevent the Death of a Brand:  Great summary of steps all marketers should think about in protecting their brand identity, especially during times of growth.  When you think about brands that handle growth