So I can officially announce that as of October 1st, I will be P&G’s new Global Marketing Digital Brand Strategist. So what exactly is a Digital Brand Strategist?  Well frankly a lot of that is going to be figured out on the job since this is a completely new position for P&G Marketing.   At the highest levels, the job

I had a very interesting conversation this evening where someone asked me “Why do I blog?”….”Why am I trying to do the whole Hard Knox Life thing?”  It’s a question I have seen plenty of other bloggers answer.  Some do it for creativity, some do it to vent and some do it because they just love to write.  Frankly I

Over on The Hub, I came across a great article by Stuart Armstrong on where retail will play in the marketing mix.  Armstrong writes: “Which means that the future of marketing—the convergence of retail, the emergence of digital media networks and the cellphone as the linchpin—is not really the future at all. Because, as Geoffrey Frost noted, in a nod to science-fiction

Ever since I took my role on the Wal-Mart team, I’ve had people want to know more about what a Customer Team Marketing Manager really does. The short of it is that we do Shopper Marketing. We are Brand Managers that are tasked with translating a national marketing campaign into a shopper relevant campaign at Wal-Mart. At P&G we like

Well it has been over 2 years since I stopped posting over at Second Law Marketing but the time has come to start anew. First let me start with some background. I stopped writing Second Law for a couple of reasons, but the most significant was the conflict with my day job. At the time, Procter & Gamble was still