Over on Quora, Tristan Walker asked me to answer the question of “What will it take to build the next Procter & Gamble?” It is a fun question when you think about what it will take to turn one of today’s technology darlings into a company that can last over 100 years. Given the positive response I received on the
BlogWell is going to be making a stop in Cincinnati on April 7, 2010 and Cincinnati Social Media will be partnering for the festivities. If you aren’t familiar with BlogWell, it is a great event put on across the country by GasPedal and the Social Media Business Council. As they describe it: Duke Energy, AT&T, Hilton Worldwide, Tyson, Dell,
I am a big believer that all of us need to need to help the generation of professionals that is following us. For me, that means giving back in any way that I can to our country’s colleges and universities. This spring has been a busy one on that front as I have had the chance to speak to local
Over the past few days, I have been fascinated by the response on Twitter and in the blogosphere about the P&G program with Tide Loads of Hope. On Friday afternoon, I decided to add my perspective to a post made by Peter Kim on his site Being Peter Kim. Peter was one of the Social Media / Digital experts who
This month, Jim Stengel officially retired as Chief Marketing Officer of Procter & Gamble. As the leader of the largest spending marketing organization in the world, Jim was often named the most influential marketer and brand-builder in the industry. Last week, he gave his final speech as P&G’s Chief Marketing Officer, speaking at the Association of National Advertisers Masters of
