Posts under Tag: Procter & Gamble
Quora: “What will it take to build the next Procter & Gamble?”

Over on Quora, Tristan Walker asked me to answer the question of “What will it take to build the next Procter & Gamble?”  It is a fun question when you think about what it will take to turn one of today’s technology darlings into a company that can last over 100 years.  Given the positive response I received on the

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BlogWell is coming to Cincinnati to talk “How Big Brands Use Social Media”

BlogWell is going to be making a stop in Cincinnati on April 7, 2010 and Cincinnati Social Media will be partnering for the festivities.  If you aren’t familiar with BlogWell, it is a great event put on across the country by GasPedal and the Social Media Business Council.    As they describe it: Duke Energy, AT&T, Hilton Worldwide, Tyson, Dell,

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College Students should start on their 10,000 hours of practice to get ahead

I am a big believer that all of us need to need to help the generation of professionals that is following us.  For me, that means giving back in any way that I can to our country’s colleges and universities.  This spring has been a busy one on that front as I have had the chance to speak to local

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My take on the P&G Tide Loads of Hope and #pgdigital

Over the past few days, I have been fascinated by the response on Twitter and in the blogosphere about the P&G program with Tide Loads of Hope.  On Friday afternoon, I decided to add my perspective to a post made by Peter Kim on his site Being Peter Kim.   Peter was one of the Social Media / Digital experts who

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Five lessons on brand building from Jim Stengel, P&G’s former Chief Marketing Officer

This month, Jim Stengel officially retired as Chief Marketing Officer of Procter & Gamble.  As the leader of the largest spending marketing organization in the world, Jim was often named the most influential marketer and brand-builder in the industry.  Last week, he gave his final speech as P&G’s Chief Marketing Officer, speaking at the Association of National Advertisers Masters of

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