Digital has emerged as a dramatic influence of both online AND offline purchases over the past year according to Resource Interactive.  In an extremely engaging and though provoking presentation on the importance of the Digital Shopping Experience, Resource outlines what brands needs to pay attention to in this channel.  They also go into deeper detail in the White Paper they

Personal Branding seems to be the “it” topic of the week.  You have Chris Brogan writing a free ebook on Personal Branding for the Business Professional. Then Dan Schawbel is talking about pitching to journalists using your personal brand.  Now David Armano adds his upcoming presentation to the Chicago New Media Summit entitled “Brand U.0″. [slideshare id=588552&doc=u02-1220905320479681-9&w=425] As a branding

Paul Isakson once again provides a stellar presentation on What’s Next in Marketing…this time focusing on the topic of Mobile Marketing.  His agency space150 recently hosted a small event called Deepspace Mobile that took a look at the ever-evolving … and always Next Big Thing … topic of mobile marketing.  If you are looking for a quick way to get

Graham over at Mobile Youth pointed the way to a solid presentation on “Building Lasting Youth Brands”.  The presentation included three key lessons: Base your brand on an enduring truth about young people Keep changing to stay relevant (and “aim off” to avoid becoming dated) Be where they are but don’t confused the delivery with the message [slideshare id=457598&doc=draft-4-1213077845928891-9&w

[slideshare id=459696&doc=contentmarketingslideshare-1213135180137165-8&w=425] Every once in awhile you come across a presentation that blows you away…both because of its content and because of its design.  The latest from Helge Tenno is one of those presentations (which I found thanks to Paul Isakson who consistently delivers his own great presentations).  Helge’s presentation takes you through the concept of Content Marketing, pointing out that “Content