I found this stellar presentation by Stephen Anderson thanks to John Moore at Brand Autopsy (side note: John is a must read for brand marketers).  In the words of Stephen, the presentation is about how: To be good user experience folks, we need to crack open some psych 101 textbooks, learn what motivates people and then bake these ideas into

Mobile: Powering Anytime Any Place Communications View more presentations from S Saldoff

One of my favorite minds in the realm of Social Media has to be Charlene Li.  Best known as the author of Groundswell (read it if you haven’t already), Charlene has been making the speaking circuit in support of her new company, Altimeter Group.  Her latest presentation, The Future of Social Networks, is a must read for any Brand Manager

Thanks to Chris Brogan, I stumbled across this amazing presentation on the importance of design.  Over the past several years, design has emerged as a powerful force at P&G.  This presentation does a great job capturing why design is an important element for every Brand Manager to consider. [slideshare id=685086&doc=rapidchange-1224770737186085-8&w

It continues to amaze me how many brands do not invest in digital, choosing instead to stay with the safety of traditional mass media (ie TV and print).  When asked why, you will hear a lot of different answers, but none that haven’t been proven wrong time and time again.  Digital is measurable.  Digital can provide solid ROI.  Digital can