The folks at Get Satisfaction released a simple but telling infographic that shows the top reasons people follow brands online.  You can click through for the full infographic, which covers things like: How many brands do people follow on Facebook? What happens when people follow a brand

The other day, my friend Gareth Kay was saying that his meme on “we need a new idea about ideas” was growing tired.  Leave it to Gareth to make that comment only to have a new idea in his back pocket to unleash on the world. Which leads us to the below presentation entitled “Think Small” that Gareth presented this

On Saturday, I was fortunate enough to be invited to speak at the inaugural Mashable Connect conference in Orlando, Florida.  As you would expect, Mashable put together a stellar line-up of speakers (myself excluded).  The below is the presentation that I gave on how brands and startups can work together in mutually beneficial partnerships

Lately I have been thinking a lot about the trend of “Online to Offline” and how digital is transforming human behavior.  So it was a bit serendipitous that I ran across the two below presentations by Paul Adams.  A former Googler, Paul is now a Product Manager at Facebook.  In these presentations, he outlines how social networking is really tied

Over the past several years, QR Codes and Tagging have been all the rage in marketing circles.  Personally I have been pretty negative on the upside of QR codes vs barcode scanning.  Coming from a CPG world, space on  the physical package is the most valuable asset there is.  A major package change only happens every few years and its