A couple of weekends ago, Cindy and I headed down to Dallas for a little road trip.  Just outside of town, we decided to stop for dinner and try something new.  Thanks to this little bit of spontaneity, we discovered Which Wich? Superior Sandwiches, my latest entry in “Brands I Love.” At first glance, Which Wich is similiar to Potbelly

If a brand hopes to breakthrough the cluttered marketplace, a sense of authenticity and community needs to be a cornerstone of their brand equity. Consumers want to develop a relationship with a brand and in many cases, they are looking for brands that could become a physical manifestation of a Third Place. The concept of a “Third Place” refers to