One of the great properties that I get to work on at P&G Productions is the People’s Choice Awards.  In it’s 36th year, I think the 2010 show might just be one of the most exciting ones yet.  Yeah I am biased but we have announced Mark Burnett as our Executive Producer, moved the show to the Nokia Theatre in Los Angeles and formed a pretty cool alliance with MySpace.  Those are some cool changes.

And with all that, we have also made it even easier to cast your vote for this year’s winners with voting on both PeoplesChoice.com and on MySpace.  So have you voted yet? [end commercial message]

Following up on my post about my new role at P&G, the Cincinnati Enquirer had a great story in Sunday’s paper about our goals with Digital Content and moving the Soap Opera genre online.  As the story states:

The Webisode [A Parent is Born] is the latest example of how P&G, the inventor of the daytime drama, has moved beyond the soap opera and into the digital world, but with the same purpose it had when it launched the “Ma Perkins” radio serial in 1933: to create an interested audience it can use to build loyalty to its brands… Just as it did with the soaps, P&G is creating places where it can gather a big audience, with the goal of building goodwill toward brands such as Pampers diapers, Iams dog food, Febreze fabric freshener and Dawn dish soap.

To read the full story, visit the Cincinnati Enquier’s site here.