An interesting trend has been cropping up over the past few years as marketers have begun to pay an increasing attention to dads as a target consumer.  It is a trend that has merit thanks in part to a changing consumer.  As Nielsen pointed out in a study last year: the traditional roles of men and women are being redefined

One of the great properties that I get to work on at P&G Productions is the People’s Choice Awards.  In it’s 36th year, I think the 2010 show might just be one of the most exciting ones yet.  Yeah I am biased but we have announced Mark Burnett as our Executive Producer, moved the show to the Nokia Theatre in

Following up on my post about my new role at P&G, the Cincinnati Enquirer had a great story in Sunday’s paper about our goals with Digital Content and moving the Soap Opera genre online.  As the story states: The Webisode [A Parent is Born] is the latest example of how P&G, the inventor of the daytime drama, has moved beyond the soap