A couple of weekends ago, Cindy and I headed down to Dallas for a little road trip.  Just outside of town, we decided to stop for dinner and try something new.  Thanks to this little bit of spontaneity, we discovered Which Wich? Superior Sandwiches, my latest entry in “Brands I Love.”

At first glance, Which Wich is similiar to Potbelly Sandwiches, one of the first “Brands I Love” write-ups here on Hard Knox Life.  After all, both serve toasted sandwiches and are aimed after the family.  And more importantly, both are growing quickly with Which Wich at 55+ stores and Potbelly opening store #200 in June 2008.

But Which Wich? gets distinction as a “Brand I Love” not because of the similarities, but instead because of their differences:

Which Which Order Bags

They make ordering your food something you tell others about: When you first walk into a Which Wich, you stand there a little confused.  After all, you are staring at a wall of brown paper bags, a menu on the wall and a cup of red magic markers.  But that initial confusion is actually what makes the experience so memorable and enjoyable.  It is an ordering experience that you want to tell others about because its pretty damn fun.  And judging by the excitement of the kids ordering in front of me, it is an experience the entire family will enjoy.

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