I’m a big fan of brands and media properties partnering together, especially when they have a common equity that can make the partnership even more powerful.  That is just the reason I love this latest deal between location-based service Whrrl and HBO’s Entourage (which looks to be another great campaign by the team at Deep Focus).  In the partnership, the

As I’ve mentioned before, I’ll be at the IEG Sponsorship Conference in Chicago next Monday giving a presentation on Youth Marketing.  Entitled “Youth Marketing is no longer a demographic…it’s a mindset”, the presentation looks at how brands need to leverage the youth market to learn how to market in new, meaningful ways.  It’s a collection of insights I gathered during