Last week, the good folks at Resource Interactive sent me a copy of The Open Brand, a new book written by Kelly Mooney, President of Resource. I first met the agency when they previewed their Digital Millenialsstudy to the Teen Expert Network (TeEN) at P&G last year. I’ve always been extremely impressed with their work, so I was really excited to read what they had to say in The Open Brand. After finishing the book over the weekend, I can say that they didnt disappoint in this great, quick read. (more…)
Posts Tagged ‘Open Brand’
Apr
14
2008
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