Posts under Tag: online video
Sesame Street parodies Old Spice “Smell Like a Man, Man” [video]

You won’t find many campaigns that have been as popular as Old Spice over the past 6 months.  The original “Smell Like a Man, Man” spot was a pop culture hit and their Twitter / YouTube campaign set a new bar for social media campaigns.  Of course with success like that, you are going to get more than a few

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Nike fuels the excitement for the 2010 World Cup [video]

In typical fashion, Nike gets all of us pumped up for the 2010 World Cup with their latest video.  It features some of the world’s best players including Cristiano Ronaldo, Didier Drogba, and Wayne Rooney, as well as guest cameos by Roger Federer, Kobe Bryant and even Homer Simpson. Write The Future from Nalden on Vimeo

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What is the “Point of Video” advertising?

Tod Sacerdoti, CEO of BrightRoll, sent me a note today about a new presentation his company just released that details why marketers should about attention to the online video advertising market.  Called “POV: Point of Video“, it includes some great stats such as: Video is larger than Search (33 billion video views vs 15 billion searches) Online Video Advertising will

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