”We’ve been viewing digital as less of a marketing channel than a place for services.” -Stefan Olander, Nike, Global Director of Digital Media I am fascinated by how Nike is embracing digital.  While others are content to view digital as another marketing tactic or ad medium, Nike is taking it a step further.  They are viewing it as a place

Just read a great presentation by Paul Isakson on the Future of Marketing. One of my favorite slides was a quote from a marketer at Nike: “We’re not in the business of keeping the media companies alive. We’re in the business of connecting with consumers.” – Trevor Edwards, VP Global Brand & Category Management at Nike The game of advertising

When I was growing up, soccer was my sport of choice despite the fact I lived in the very football crazy town of Canton, Ohio (home of the Pro Football Hall of Fame).  I started playing when I was six years old and since that time, Adidas has been one of my favorite brands.  In the early years, the brand served as a statement for

I spent the week clearing out my RSS Reader after saving way too many posts. However, I can across a few oldies but goodies that I wanted to share. PSFK – The Problem with the Trends (Business): Over at PSFK, Piers set off quite the debate with this post about the problem with the Trends Business. In his opinion, “It’s

I just saw this great new spot by Nike called Clocktower that is for their latest Jordan launch.  It never ceases to amaze me how Nike continiously nails the emotional feeling of an athlete.  The insight that Cinderella stories don’t happen without hard work is dead on.  And even better, the spot connects with true fans who recognize the significance