Over the weekend, I finally had a chance to read the Nielsen Global Online Media Landscape.  An easy read at 20 pages, the report covers six broad topics including: 1.) Internet Audiences, 2.) Online Video, 3.) Social Media, 4.) Mobile, 5.) Online Display Advertising, and 6.) E-Commerce. While I highly suggest any Brand Manager read the entire report, here are

John Hadl over at Brand In Hand (a great mobile consulting company), just sent me the following from a new Nielsen report. While 23 percent of U.S. mobile subscribers say they’ve been exposed to mobile advertising initiatives in the past 30 days, 51 percent who recall ad exposure said they responded to the ad in some way, according to a