Posts under Tag: New Media
PlaceVine Launches The Brand Integration Service

This past Monday, my friends at PlaceVine moved out of Beta to launch their Web-Based Service to connect Marketers to Brand Integration Opportunities in Film, TV, and New Media.  Here is the announcement.  Congrats to both Adam and Greg (the company co-founders). October 20, 2008.  PlaceVine today announced the conclusion of its successful beta and the general availability of The

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Consumer-centricity

Today’s guest post comes courtesy of Jared Meisel, Management Director, Shopper Marketing at DraftFCB.  Jared is an old friend who I worked closely with while on P&G’s Walmart Customer Team and one of the biggest proponent’s of putting the consumer first. Earlier this month, Brian Reich spoke at the New York Media Information Exchange Group and argued that ad agencies

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What is the future of media?

Absolutely stellar presentation on the Future of Media by Neil Perkin. [slideshare id=446900&doc=whats-next-in-media-1212594982381264-9&w

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