The good folks over at Mashable just put together a nice post on the growth of key social media sites over the past 12 months based on Nielsen Online data. Facebook and MySpace get all the love in the space but there are some other key stats that Brand Managers need to pay attention to: “Twitter recorded 2.3 million unique
I had a very interesting conversation this evening where someone asked me “Why do I blog?”….”Why am I trying to do the whole Hard Knox Life thing?” It’s a question I have seen plenty of other bloggers answer. Some do it for creativity, some do it to vent and some do it because they just love to write. Frankly I
The best from the blogosphere this week: New blog discovery – Decker Marketing: As I was reading Brand Autopsy, I can across two mentions of Decker Marketing including 193 Marketing Ideas and 9 Guerilla Marketing Thoughts. In a short time, I’ve become a big fan of this blog. Blogs vs Social Networks: Just caught this through a tweet from David
Ian Schafer points us to a great article/discussion over at Adweek on the metrics of Social Media. In my opinion, this is one of the biggest issues facing the industry right now. The largest advertisers (like P&G) have embraced the traditional aspects of social media, putting up banner ads on MySpace, etc. We are experimenting in order to figure out
Lots of great stuff around this week. Here are some of the highlights: Is the Agency Model Broken?: I’ve had this debate/discussion with several of my agency friends. I’ll write more on my opinion this weekend but great post to get you thinking. The conversation at AdAge goes digital: I was really interested in how Twitter exploded at SXSW the other.