Over the past several years, QR Codes and Tagging have been all the rage in marketing circles.  Personally I have been pretty negative on the upside of QR codes vs barcode scanning.  Coming from a CPG world, space on  the physical package is the most valuable asset there is.  A major package change only happens every few years and its

Solid presentation on mobile courtesy of Jim Cuene of General Mills

Thanks to a post by Augustine Fou, I came across this chart that breaks down which mobile platforms are being used by people of different ages. Amazing to see that over 6 out of 10 iPod Touch users are 17 years old or younger.  And only 2 out of 10 are over the age of 25.  Talk about a strong

Mobile: Powering Anytime Any Place Communications View more presentations from S Saldoff

How many times have you heard someone proclaim, “Mobile Marketing is going to be huge this year!”?  Personally I think I have heard it every year since about 2004.  But despite these constant shouts, I did read some recent facts & figures that make me think the time of mobile might arriving sooner rather than later.  Consider these: The mobile