Thanks to a post by Augustine Fou, I came across this chart that breaks down which mobile platforms are being used by people of different ages.

Amazing to see that over 6 out of 10 iPod Touch users are 17 years old or younger.  And only 2 out of 10 are over the age of 25.  Talk about a strong statement for the iPod Touch being a targeted way to reach teens and tweens.

How many times have you heard someone proclaim, “Mobile Marketing is going to be huge this year!”?  Personally I think I have heard it every year since about 2004.  But despite these constant shouts, I did read some recent facts & figures that make me think the time of mobile might arriving sooner rather than later.  Consider these:

The mobile phone is the most popular electronic device in the world:

• 3X more cellphones than TV’s
• 2X more cellphones that PC’s
• 91% of mobile users keep their cell phone within one meter of themselves 24 hours/day 365 days/yr

The mobile phone is second nature to Millenials:

• 10 years old is the average age a tween/teen gets their first cellphone
• 88% of tweens/teens use a cell phone daily

There is huge potential for Digital Content and Search through the mobile phone:

• 10.3MM US subscribers access video on their handset every month…yet 109MM user are capable of doing so on the cellphone they own
• 500MM iPhone Apps have been downloaded since its debut in July 08
• 21MM US mobile phone users who use search per month, a 68% increase in 2007

And finally if those didn’t grab your attention, marketers are starting to put their wallets where the facts are:

• 25%+ of brands expect to see mobile advertising taking 2-5% of their overall marketing budget in the next 5 years

Paul Isakson once again provides a stellar presentation on What’s Next in Marketing…this time focusing on the topic of Mobile Marketing.  His agency space150 recently hosted a small event called Deepspace Mobile that took a look at the ever-evolving … and always Next Big Thing … topic of mobile marketing.  If you are looking for a quick way to get up to speed on the subject, check out the presentation below or view all them from Deepspace Mobile.

[slideshare id=555068&doc=dsmobileecosystem081408-1218725946467359-9&w=425]

Thanks to a new service called MoFuse, you can now access Hard Knox Life on your iPhone or mobile at http://hardknoxlife.mofuse.mobi/.  The always resourceful Chris Brogan pointed the site out the other day and I have been amazed how simple it is.  All you do is go to MoFuse.com, plug in the URL of your blog, and just like that you have a mobile version perfectly suited for those new fancy 3G iPhones (or any other phone for that matter).  Pretty damn simple.

If you have one of the new 3G iPhones, I would love to know how the site looks.

The service also allows you to monetize your mobile version through Google AdSense or AdMob.  Not sure if monetizing through the service violates the rules of Wordpress.com users though so I haven’t tried it yet.