Are you still trying to convince your management why your brand should be monitoring Social Media?  Well if you are a Consumer Packaged Good brand (or any brand really), just look at what happened to Motrin over the past couple of days and the reaction of Motrin Moms. A simple search on Twitter of #motrinmoms will show you that they

The other week, the folks at Doubleday sent me a review copy of Martin LIndstrom‘s latest book Buyology (side note: as I huge reader, I must say that free books might just be the greatest perk/reward I can think of for blogging).  Now I hadn’t read anything by Lindstrom before, but I was fascinated by his claim to be a

Solid presentation on Social Media from the folks at Razorfish

Over the next two weeks, I’ll have a chance to attend two great conferences. First, I will be in Dallas Monday, October 27 through Wednesday, October 29 for the Forrester Consumer Forum.  Not only will I get to watch my friends David Armano and Deb Schultz give a great presentation on “Return on Insight”, but I will also meet Jeremiah

I’m a proud member of the Maker’s Mark Ambassador Program.  And as a new resident of Kentucky, its a good thing I am because they take their bourbon seriously around these parts.  In fact, I actually think love of bourbon is a requirement for living in the Commonwealth of Kentucky. But seriously, I’m happy to be a member of the