Chris Wilson at The Marketing Fresh Peel, pointed out a great video by the German ad agency Scholz & Friends on how the world of Brand Management has changed from the 1940′s through today.  It is a simple, insightful, and quick way for any Brand Manager to illustrate the need for change to their management

At CES 2009, Intel and Yahoo will reveal the latest in their Connected TV initiative, a program they hope will “mark the beginning of their Internet-fueled expansion to the world of TV.”  According to CNET, the companies have different goals with the Connected TV initiative. For Yahoo, it’s establishment of the Widget Channel, a software foundation that can house programs

Great presentation from the folks at Resource Interactive on how Millenials approach the concept of helping others.  As Brand Managers think about cause marketing programs, they should consider these facts: 87% of Millennials (defined as 16-29) agree that  my priority is to look after my family, charity begins at home. 50% of Millennials agree that regularly donating your time to

Over the weekend I had a chance to catch up on some of the recent eMarketer reports.  They have been releasing quite a bit around Teens / Tweens and technology.  In particular, their Kids & Teens Communication Revolutionaries provides some stellar information for any Brand Manager marketing to the youth market.  For instance, by 2012 US youth will be almost

Are you still trying to convince your management why your brand should be monitoring Social Media?  Well if you are a Consumer Packaged Good brand (or any brand really), just look at what happened to Motrin over the past couple of days and the reaction of Motrin Moms. A simple search on Twitter of #motrinmoms will show you that they