Seth Godin says that the “new” best way to make an internal sale is to make a video of people on the street talking about your product.  Now while I could poke plenty of holes in the fact that this is not a “new” tactic by any means, I do agree with the basic premise of what Seth is saying.

Two weeks ago, I was fortunate enough to attend the 2008 Forrester Consumer Forum.  While I have worked with Forrester for several years, it has only really been the past few months that I have started going deep with their research.  After reading through several of their reports and seeing their analysts speak at the Forum, I have come to

AdAge had an interesting article yesterday by Allen Adamson, managing director of the New York office of branding consultancy Landor Associates.  Adamson, who is also the author of the upcoming book BrandDigital, writes about “the impact that digital technology and dynamics are having on brands and brand building.” A few key points really jumped out to me: The Digital Space has not changed

I will be off in Kansas City for the next couple of days doing consumer research.  Some Brand Managers love research…others hate it.  Personally I am somewhere in the middle.   When you attend good research, there is nothing better for getting in touch with the people buying your product.  But you can’t just sit behind the glass of a focus