Today’s guest post is from Anthony Portuesi, Senior Sales Rep at Johnson & Johnson and author of DrivenLeaders.com. DrivenLeaders.com is a blog devoted to personal and professional development for the emerging leaders of tomorrow. When we think of great business leaders, many things may come to mind; the ability to inspire, to motivate, to be a visionary, or perhaps to

One of the biggest misinterpretations of brand management is that being a Brand Manager and being a Marketer are one and the same.  The simple fact is they can be very different.  You can be a stellar marketer, but not a great Brand Manager.  Likewise you can be an amazing Brand Manager, but not a breatkthrough marketer.  Each “position” not

Just came across a really interesting presentation from Google’s SVP of Product Management & Marketing, Jonathan Rosenberg. On Brain Sells, you can watch a video of his speech with highlights. What I love is that the presentation doesnt focus on just marketing but instead on creating a great organziational foundation. Here are what caught my eye as my favorite takeaways: