Folks at scenarioDNA put together a great presentation on the changing face of luxury.  Not only do they define 4 luxury personas (Purists, Guilted Lillies, Passport Posse & Brand New Heavies) but also talk about generational differences within these 4 personas.  Great read for those in luxury marketing or those looking at the concept of masstige. [slideshare id=342340&doc=stealthluxury-1207673601616442-9&w