When I was growing up, soccer was my sport of choice despite the fact I lived in the very football crazy town of Canton, Ohio (home of the Pro Football Hall of Fame).  I started playing when I was six years old and since that time, Adidas has been one of my favorite brands.  In the early years, the brand served as a statement for

So there seems to be quite a buzz going around after Starbucks had their annual meeting the other day.  I’ve been meaning to capture my thoughts on the whole Schultz as a White Knight thing for awhile, especially since the blogosphere has been debating what they need to do to change.  With today being a slow day at the office, I finally had

Is it a sign that you have a problem when you love a brand, but have never actually tried the product? Because if so, I should probably be committed for the respect I have for innocent drinks, a line of fruit smoothies/juices d that you can only get in Europe (for now). In my eyes, innocent is a stellar example