Ever since I added the delicious “What I Am Reading Lately” widget to Hard Knox Life, I have been slacking on writing Weekly Round-Ups as actual blog posts.  I wanted to take the chance to see if people actually miss these posts or if I should just keep using the widget.  Any thoughts from my readers?

In the meantime, here are the posts from around the blogosphere that caught my attention:

• Can a NFL Team reach the Super Bowl with a simple brand logo change? – Over at EyeCube, Rick Liebling changes this very question from the WSJ.  If there is any truth to this, I really hope the Bengals hire a new design agency fast.
• David Armano has a killer job in Amersterdam – Adidas has formed a new type of agency backed by Critical Mass and RIOT, leading to the hunt for a Social Media Director.  Here’s the job description: “The Social Media Director is part strategist, part director, part sports enthusiast and will lead a team of seeders and conversationalists who will actively participate in various forms of social media on behalf of RIOT’s adidas client.”  Sounds like a killer job to me.
• Hey companies, where are your iPhone Apps – That pretty much sums it up.  Companies need to wake up to these mobile opportunities for brand building.   And oh yeah 500 million iPhone apps have already been downloaded.
• Peter Kim writes a manifesto for Social Business to get off their ass – It’s not quite Jerry Maguire style of “who’s coming with me” but Peter Kim makes a good point when he says the blogosphere is lacking original content lately and that “the reverb in the echo chamber has become deafening.”  I might not be helping with the Weekly Round-Up post but Peter’s words are ones we all need to read.
• Brands that Twitter: A Complete List – This has to be the most comprehensive list I have seen of brands using Twitter.  Though they did miss my guys at Tag Records.  I also liked the Mashable in-depth look at 40 brands on Twitter.

Image by via CrunchBase

On the trip to the parent’s house this weekend, I was bemoaning the fact that Twitterberry is not exactly a stellar Twitter client for the Blackberry.  And I appear to be in good company since Fred Wilson of Union Square Ventures complained about the same thing on Friday.

So why is a smart developer not paying attention?  After all, RIM announced in September 2008 that they have over 19 million Blackberry subscribers.  Compare this to the Nielsen estimate that there were 3.6 million iPhone users in October 2008.  So while there are 5X as many Blackberry users, the only decent option is Twitterberry while iPhone users have Hahlo, Tweetie, Twitterific and a whole bunch of others.

And this lack of options is coming out clear in Google as well.  If you search “Twitter for Blackberry” you get 4.2 million results.  But if you type “Twitter for iPhone” you get a staggering 10.3 million results.

Blackberries (not iPhone) are the tool of the trade for most marketers and Brand Managers out there.  If Twitter is going to catch on with this group, it would help to have a solid Blackberry option for them.  As Twitter’s popularity grows, Blackberry themselves would be smart to develop a killer Twitter app and stop giving corporate users any excuse to switch over to the iPhone.

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Thanks to a new service called MoFuse, you can now access Hard Knox Life on your iPhone or mobile at http://hardknoxlife.mofuse.mobi/.  The always resourceful Chris Brogan pointed the site out the other day and I have been amazed how simple it is.  All you do is go to MoFuse.com, plug in the URL of your blog, and just like that you have a mobile version perfectly suited for those new fancy 3G iPhones (or any other phone for that matter).  Pretty damn simple.

If you have one of the new 3G iPhones, I would love to know how the site looks.

The service also allows you to monetize your mobile version through Google AdSense or AdMob.  Not sure if monetizing through the service violates the rules of Wordpress.com users though so I haven’t tried it yet.